OUR MISSION: Respect Nature, Fight Waste And Make A Difference
OUR MISSION: Respect Nature, Fight Waste And Make A Difference
We have an incredible opportunity as a company to get more people active for good. It’s also chance together to make an even bigger impact. We can do this by supporting projects that move climate solutions forward and help those less fortunate than ourselves. Let’s not wait for politicians to make the changes we want to see in our world. It’s time to act and make a difference NOW.

As event organisers we are most outraged at water wastage, the damage caused by the clothing industry and damage to our oceans caused by unnecessary single-use plastic. Here are some of the initiatives we support in our campaign to redress the balance and create a cleaner and safer world.

The Kingdom of Eswatini (formerly Swaziland) in southern Africa has the highest density HIV/AIDS population in the world. Water plays a critical role in helping treat or manage AIDS. Thirst Project is a youth-led, US-based charity that’s made a bold commitment to provide access to clean drinking water to every person in the country by 2022. Your participating in a Zento Event will pay for one person in Eswatini to have access to healthy, safe water for a year. MORE INFO…

Rather than offer an event T-shirt we work with Trees Not Tees to plant a tree in the name of each entrant. Planting a tree is one of the very best things you can do for the environment. They suck CO2 out of the air, provide a home for a huge number of species and give us clean air to breathe. Compare this to the clothing industry – a major polluter and contributor to global climate change. The result is a new forest in Scotland with one less T-shirt made. MORE INFO…

Anyone who watched Blue Planet 2 knows the problem of plastic waste. RacePerk is designed to put an end to the plastic goody bag. This is done digitally by compiling freebies, offers and more from sports, health, fitness and eco brands. So right from the moment you register through to reaching the finish line you can get notification of special incentives and deals. All delivered direct to your phone. Greater rewards for you and less damage to our planet.
We have an incredible opportunity as a company to get more people active for good. It’s also chance together to make an even bigger impact. We can do this by supporting projects that move climate solutions forward and help those less fortunate than ourselves. Let’s not wait for politicians to make the changes we want to see in our world. It’s time to act and make a difference NOW.

As event organisers we are most outraged at water wastage, the damage caused by the clothing industry and damage to our oceans caused by unnecessary single-use plastic. Here are some of the initiatives we support in our campaign to redress the balance and create a cleaner and safer world.

The Kingdom of Eswatini (formerly Swaziland) in southern Africa has the highest density HIV/AIDS population in the world. Water plays a critical role in helping treat or manage AIDS. Thirst Project is a youth-led, US-based charity that’s made a bold commitment to provide access to clean drinking water to every person in the country by 2022. Your participating in a Zento Event will pay for one person in Eswatini to have access to healthy, safe water for a year. MORE INFO…

Rather than offer an event T-shirt we work with Trees Not Tees to plant a tree in the name of each entrant. Planting a tree is one of the very best things you can do for the environment. They suck CO2 out of the air, provide a home for a huge number of species and give us clean air to breathe. Compare this to the clothing industry – a major polluter and contributor to global climate change. The result is a new forest in Scotland with one less T-shirt made. MORE INFO…

Anyone who watched Blue Planet 2 knows the problem of plastic waste. RacePerk is designed to put an end to the plastic goody bag. This is done digitally by compiling freebies, offers and more from sports, health, fitness and eco brands. So right from the moment you register through to reaching the finish line you can get notification of special incentives and deals. All delivered direct to your phone. Greater rewards for you and less damage to our planet.

Frequently Asked Questions

Thirst Project

Q: What is Thirst Project?

A: Thirst Project is the world’s leading youth water activism organisation who build freshwater wells in developing nations and impoverished communities to provide people with safe, clean water. Thirst Project is a non-profit organisation that travels across the United States speaking at schools to educate students about the global water crisis and challenges them to fundraise to build wells.

Q: What makes Thirst Project different from other water charities?

A: Thirst Project is the only water organisation that caters exclusively to educating young people about the water crisis and equip them the tools to bring it to an end.

Q: How many students has Thirst Project educated?

A: Thirst Project has reached over 2,500,000 students on 1,100 campuses across the USA.

Q: How much of the money raised by Thirst Project goes into building water wells?

A: 100% of all public donations go directly to funding well projects. Thirst Project operate under a Board of Governors who donate generously every year and cover 100% of the organisation’s administration costs (staff, office, travel, etc.) so we can make this guarantee.

Q: How many water projects has Thirst Project carried out?

A: So far, Thirst Project has completed over 3,018 water projects.

Q: How many people has Thirst Project supplied with clean drinking water?

A: To date Thirst Projects has given over 400,000 people in 13 countries safe, clean water.

Q: How long does a well last?

A: The failure rate of borehole wells implemented by foreign NGO’s in Africa is over 60% within the first year! This alarming fact is largely due to a lack of community engagement, sweat equity, ownership, training and technical processes that are either overlooked or left out of the well building process. Thirst Project put in place stringent sustainability standards to ensure their wells last 40 years or more.

Q: How many people does one well serve?

A: Thirst Project prioritise building water projects with and in communities (villages) that range in size from 300 to 500 people who can be served by one well.

Q: How much does it cost to build a well?

A: $12,000 builds one well and serves a whole community with clean drinking water for life.

Q: How much does Thirst Project need to raise to supply people with water?

A: Just $0.50 provides one person with water for a year. $25 is enough to ensure one person has access to clean water for life!

Q: I’ve never heard of the Kingdom of Eswatini so why should I care?

A: Under the name of Swaziland the kingdom was a British protectorate from 1903 until it regained its independence on 6 September 1968. In April 2018, the official name was changed from to Kingdom of Eswatini, mirroring the name commonly used in Swazi. Currently the country has the highest density of HIV/AIDS in the world – something that can be significantly helped by having access to clean, safe water.

Q: What percentage of people in the Kingdom of Eswatini have access to safe water?

A: 74.1%. Let’s make it 100% by 2022!

Q: How do I find out more about Thirst Project?

A: Check out https://www.thirstproject.org/

Trees Not Tees

Q: Why are event T-shirts no longer a good idea?
A: Millions of event T-shirts are given away yet never worn each year. This has a huge environmental impact as a polyester, or ‘technical’, T-shirt has a carbon footprint of over 5kg of CO2E. It’s less for a cotton T-shirt but their production the same amount of water the average person drinks in 2.5 years! The fashion industry accounts for 8% of global greenhouse gas emissions and consumes more energy than aviation and shipping combined. All this means event T-shirts cause unnecessary damage to our environment – something we can neither support nor let go untold.
Q: What’s the benefit of planting trees?
A: Planting trees is one the simplest and most effective ways to tackle the climate crisis. Trees absorb carbon dioxide from the atmosphere as they grow, storing it as carbon in their bark and leaves. Trees also provide a home to a diverse range of mammals, birds, reptiles and insects whilst providing clean air for us to breathe. Plus they create natural flood protection, preventing erosion by holding soil in place with their roots.
Q: How will I know my tree has been planted?
A: You’ll get 2 emails from Trees Not Tees. The first confirms they’ve received your request to plant a tree. The second will include a certificate showing a picture of your tree, information on what species it is plus a ‘what3words’ unique geo-location for your tree. Yes, you’re actually able to go and visit your tree!
Q: Where are the trees planted?
A: Trees Not Tees own 430 acres of land in Dalry, just a 30-minute drive south of Glasgow in Scotland. It’s important trees are planted on land owned by Trees Not Tees to guarantee they’ll be protected and sustainably managed.
Q: Are the trees planted to a verified plan?
A: Yes, Trees Not Tees follow a planting plan approved by Scottish Natural Heritage. This ensures they put an appropriate species on suitable tree planting land. Trees Not Tees would never plant on an existing important habitat or on peat.
Q: What type of trees are being planted?
A: The species of trees used are matched to the native woodland of the region. This includes birch, alder, oak and rowan.
Q: Where do the trees come from?
A: Trees Not Tees buy saplings from Alba Trees Nursery. The saplings come with a certificate of provenance ensuring that the trees being planted are suited to their location in Scotland.
Q: Is the soil looked after too?
A: Yes, soil health is crucially important to Trees not Tees. Regenerative agriculture techniques (such as rotationally grazing livestock, applying biochar etc) are used to restore the quality of soil. And healthy soil helps the trees grow faster.
Q: I’ve heard that tree planting isn’t always good for the environment. Is this true?
A: Yes. Planting the wrong species, planting monocultures, or planting on inappropriate land (peat, wildflower meadows etc) can do more harm than good. That’s why Trees Not Tees have a planting scheme verified by Scottish Natural Heritage ensuring they plant the right trees in the right place.
Q: Does my contribution all go towards tree planting?
A: Yes, 100% of the money allocated from your entry fee will go towards planting trees.
Q: Is Trees Not Tees a charity?
A: No, Trees Not Tees is part of a for-profit company called The (Global) Future Forest Company. They buy land, reforest it and restore it to health, making money by producing sustainable forest grown products and by selling carbon offsets. They need to be for-profit because they want to reforest and restore as much land as they can. To do that they need to attract funding from investors in order to grow quickly.
Q: What happens to a tree after it’s planted?
A: A tree planted through Trees Not Tees covers the cost of planting and maintaining the tree for roughly 10 years. Trees Not Tees will maintain the tree throughout its growth cycle, replace when appropriate and ensure the timber it becomes doesn’t simply release carbon back into the atmosphere.
Q: How do I find out more about Trees Not Tees?

A: Check out https://www.treesnottees.com/

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Bespoke Virtual Challenges

In-Event Tracking Powered by:

Privacy & Cookie Policy

Terms for Participants

Zento Event™ is a Zento brand.

Copyright © 2020 Zento Ltd. All rights reserved.